The Rainforest Alliance has announced the launch of “Shop the Frog”, a new buyers' and consumer directory of Rainforest Alliance CertifiedTM products available around the world. This tool was developed to service rapidly growing demand for Rainforest Alliance Certified products, increase recognition of the green frog seal, and promote companies that carry and sell Rainforest Alliance Certified products.
Exclusively featuring those products that carry the Rainforest Alliance Certified seal, Shop the Frog features more than 300 brand names, retail locations, and online retailers.
Buyers of FSC/Rainforest Alliance certified wood products can search by product type (i.e. Home/Office Products, Building Materials, and more), and product type (i.e. doors, furniture, paper, etc.). Search results link to individual company profile pages that feature the company’s logo, website, a list of the certified products they carry, countries where the products are sold, and if available, links to the company’s store locator page and online store. This directory will be updated on a regular basis, and will provide a comprehensive listing of all Rainforest Alliance Certified products bearing the green frog seal.
To educate consumers about the meaning and importance of sustainable forestry, farming, and tourism, the page will soon feature links to informative online content such as videos, blog posts, newsletter articles, fact sheets and our interactive SmartHouse, SmartFarm, and SmartLodge tools.
Additional features, such as a “Find a Frog” campaign, where shoppers can take pictures of the seal in stores with their phones and upload it to FlickR, will further engage consumers, raise awareness of the seal, and promote seal-using companies. As funding becomes available, we also plan to launch a Shop the Frog smart phone app.
Don't see your business listed? Send an email to Rainforest Alliance with information about the Rainforest Alliance Certified™ seal-bearing products that you carry.
Promotional banner from the "Shop the Frog" marketplace
Celebrate Rainforest Alliance Week! (12/9 2011)
Icecream with a touch of frog (13/6 2011)
Frog feature: Furniture design inspired by nature (7/1 2011)
Wood industries use the Rainforest Alliance advantage (14/12 2010)
Frog feature: Heating up the market for FSC biofuel (14/10 2010)