The week 19 - 23 September was the first-ever Rainforest Alliance Week.
Throughout these days, the Rainforest Alliance put the spotlight on the Rainforest Alliance CertifiedTM seal and the value it offers for the conscientious consumer worldwide, whether they are looking for wood products, tropical crops such as coffee, tea, and bananas, or sustainable tourism options.
The Rainforest Alliance frog blog was virtually jumping with frogs this week. Another impressive element of this campaign was this photographíc journey across Rainforest Alliance Certified farms.
Several companies using the frog seal on their products joined the celebration and carried out campaigns of their own.
For example, Allegro Coffee Company sampled Rainforest Alliance Certified coffees in several Whole Foods Markets in New York City, and a number of tourism operations offered discount on eco-friendly trips.
In several European countries, Magnum Ice Cream promoted the frog using large banners and other displays in busy public spaces, and many companies supported the campaign through Facebook and blog posts, including among others Tetley Tea, Kenco Coffee, Galaxy Chocolate, and Yorkshire Tea.
Other stakeholders, such as school children and university students, also joined the campaign.
The Rainforest Alliance has captured some of the events that took place during the week in a slideshow.
Throughout the week, the Big Screen Plaza in New York featured Rainforest Alliance videos.
New marketplace for companies using the frog seal
The Rainforest Alliance has also launched a marketplace for companies offering products carrying the Rainforest Alliance Certified seal. The webpage lists companies that sell the full range of products which may carry the seal, including several tropical agricultural crops as well as FSC/Rainforest Alliance-certified wood products.
The list is still incomplete but already quite impressive! If you are offering FSC products that also carry the frog seal and your company is not on the list, you can be included by contacting the Rainforest Alliance, informing about the Rainforest Alliance Certified products that you offer.
Video: Frog Shopping Guide
As part of the campaign, the Rainforest Alliance produced this entertaining guidance on how to shop safely by following the frog. Watch this funny (and scary!) video illustrating the dangers of not shopping safely:
Pictures and video © the Rainforest Alliance